Hotica

What’s so hot about Hotica? If you don’t already know, well, you’re in the same place I was just this morning. The name doesn’t reveal much of anything, though the “Hot” part has certain implications for horny internet users like you or me. The vague branding doesn’t seem to be hurting them much, if at all, because they’ve gone from zero to millions of visitors in just the last few months. It sure sounds like the beginning of a success story, but the web’s a fickle place.